POP Displays

Point of Purchase (POP) displays are strategic marketing tools designed to attract attention and drive sales at the moment of purchase.

Increased Brand Visibility

POP displays boost brand visibility in retail spaces, showcasing products prominently and facilitating easy access for shoppers. Placed strategically near checkout counters or high-traffic zones, they seize potential customers' attention and prompt impulse purchases.

Enhanced Shopping Experience

POP displays enrich the shopping journey by imparting valuable product information and promotions. Through captivating graphics, product demos, and interactive elements, they engage shoppers, aiding them in making informed buying decisions.

Driving Sales and Promotions

A core role of POP displays is to amplify sales and promotions. By spotlighting special offers, discounts, or new product launches, they instill a sense of urgency and excitement, compelling customers to make immediate purchases.

Sustainable Options

To enhance sustainability, brands can opt for eco-friendly materials, minimize packaging waste, and design displays that are easily recyclable or compostable after use. POP displays have the potential to be sustainable, careful choices and practices are necessary to ensure minimal environmental impact throughout their lifecycle.



Elk Packaging is certified by IFS Global Markets for PAC SECURE and BPI Compostable standards.

Frequently Asked Questions

1What is a Point of Purchase (POP) display?
A Point of Purchase (POP) display is a marketing tool used by brands to showcase their products in retail environments, typically near checkout counters or high-traffic areas. These displays aim to attract customers' attention and encourage impulse purchases.
2What types of products are commonly featured in POP displays?
POP displays can feature a wide range of products, including snacks, beverages, cosmetics, electronics, magazines, and seasonal items.
3How do POP displays benefit brands and retailers?
POP displays offer several benefits for brands and retailers, including increased visibility for products, enhanced brand recognition, and the opportunity to promote special offers or new product launches. They also help create a more engaging shopping experience for customers, leading to higher sales and customer satisfaction.
4Are POP displays customizable?
Yes, POP displays can be customized to suit the specific needs and branding requirements of each brand. Customization options may include graphics, colors, shapes, and sizes to align with the brand's identity and promotional campaigns.
5What are the key factors to consider when designing a POP display?
When designing a POP display, key factors to consider include the target audience, the retail environment, the type of products being showcased, and the desired marketing objectives. The display should be eye-catching, easy to assemble, and effectively communicate the brand message to shoppers.

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